I love it when things are beautifully designed, especially the little everyday things you don’t even think about, like socks.
No longer in the realm of last minute gifts for grandpa, socks have been in the spotlight for several years thanks in large part to companies like Sweden’s Happy Socks coming along and re-inventing the humble sock by injecting colour and great Scandi design into an otherwise ho-hum item of everyday necessity.
This year Happy Socks has released HYSTERIA, their first foray in to a line of high fashion socks designed specifically for “the fashion-conscious woman”. The debut collection is inspired by mid-century architecture and optical art, and features bold colours and graphics in socks made of cotton, nylon, wool and lurex.
HYSTERIA looks and feels amazing, and it has been so beautifully shot too. I don’t need to say any more, these pictures speak a thousand fashionably-dressed words.
Now available globally.
all images via happysocks.com