About Catalina



Catalina Alfaro is a personal shopper, stylist and wardrobe consultant based in Sydney, Australia. Catalina is co-owner of Alfie’s Friend Rolfe, a men’s and women’s fashion boutique established in 2002 in Darlinghurst.

Over 15 years experience as a fashion and accessories buyer and a degree in Interior Design has honed a keen eye for composition, an appreciation for practicality, and a love of beautiful things.

The look on a client’s face when they finally try on the first outfit I’ve selected, and can’t stop looking at themselves in the mirror…that’s my favourite part. I always think ‘Uh oh, I’ve created a monster'”

With her industry connections and over a decade experience in dressing everyday people, Catalina is the go-to person for wardrobe advice for many clients in the Sydney area, whether they visit her boutique, attend one of her workshops, or render her Personal shopping and styling services.

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